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We are excited to announce that we have been given FEEFO’s prestigious Gold Trusted Service Award for 2018, as we have an average score over 4.5, with at least 50 reviews. Our reviews on FEEFO are written by genuine customers, and we have no way of editing or removing them, so they are truly independent.  Customers rate us, giving between one and five stars for the product and the service, and in the last twelve months our FEEFO rating was 4.9/5 for service and 5/5 for product, based on 69 verified reviews.  We also have 30 reviews on Google, all of which are five stars.

We are delighted that so many of our customers are pleased with the items they have purchased from us, as our business is built on good relationships with customers.  We couldn’t call ourselves an ethical company if we were to treat our customers badly – that would be completely hypocritical.  Plus that’s not who we are as people – we love to make our customers’ dreams come true!

While we are primarily concerned with our customers, and our products, we do also keep an eye on competitors; major players in the ethical jewellery business.

And here’s an interesting thing, the two major players that we watch most closely (naming no names) don’t have independent reviews available.  There isn’t even anywhere on one of their website that gives customer reviews at all, and neither has recent reviews on any platform (Facebook, Google or elsewhere). We find that fascinating, as it seems to indicate that they don’t value their customers as much as perhaps they should, and maybe don’t treat them as well as they might – otherwise they’d be encouraging them to post reviews, surely?

We know that you, our customers, are our best asset, and that when you buy an engagement ring, or other piece of jewellery, this is a big deal for you.  We don’t take any customer for granted, and won’t get blasé about your purchase – we make a point of treating every customer as if they were the only customer, because, as far as you’re concerned, you are!

We would like to take this opportunity also to thank all of the kind people who have left reviews for us.  It’s easy just to receive your delivery and then carry on with your life, so we’re grateful that you’ve been able to take a few minutes to post a public review.  It means a lot to us.