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We hope you are as excited as we are about this news – we have a lovely consultation showroom now, in the middle of Truro the cathedral city of Cornwall.  The plan is that we work here, and customers can come and visit us, to discuss their requirements, and see examples of the jewellery we can offer.

We are in Suite one, Mansion House, Prince’s Street, Truro, Cornwall TR1 2RF. And yes, Mansion House is as grand as it sounds!  If you’re familiar with Truro, we’re right next to the Lounge Bar, facing the right hand side of the Coinage Hall at the head of Boscawen Street. If you’re not, then you’ve got a treat coming, when you visit us!

Parking is plentiful in Truro, and there are park and ride services from both major access routes.

We are open by appointment only between 9am and 4pm Monday to Friday, but if you’re visiting Cornwall for the weekend and want to visit, then we can make an appointment for you on a Saturday – please contact us by email on  There is disabled access, although it’s round the back, so contact us to discuss how to get in if the steps look too much for you.

Having a space which customers can come and visit has been on our wish-list for some time, but it has taken us a while to find something that ticks all the right boxes.

So, after much searching, we found this place in a gorgeous building, and we absolutely love it.  The Louis French décor is something we have worked hard on, and we hope you like the boutique feel that we have created.

This is only part of the changes that we have in the pipeline – we’re going to be changing our name and branding, we have a new website in the works as well, we’re updating all the images on the site, and have new staff working with us to ensure that the behind-the-scenes operations are as smooth as silk. Watch this space for announcements as we get ready to launch the new name.

We’d like to reassure you, however, that there are some things that won’t be changing:

Our service will always be top-notch.  We treat every customer as though they are our only customer.

Our ethos will always be built on ethical and environmental sustainability.

Our guarantees will always hold good, whether you bought from us under our previous name, KinetIQue or our rebranded name, Ethica Diamonds.

We look forward to seeing you in the new showroom, and helping you to choose or design the jewellery to mark the special occasion you are celebrating.

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Book a free, no pressure consultation at our beautiful boutique showroom in Truro,
located in the heart of Cornwall.

Give us a call on 01872 222248

Appointments available Monday to Friday
between 10.00am and 4.00pm.

We are also happy to welcome you during weekends upon request.

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