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KinetIQue Jewellery has rebranded as Ethica Diamonds
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Mindfully Brilliant – Exceptional hand finished jewellery you’ll be proud to wear

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Our Blog Styles & Trends

Vegan Eco Friendly Diamonds

Ethical choices can be made in all areas of life, and you don’t have to be vegan to make these decisions – each positive choice is a step forward and we have a collective, societal, responsibility to look after our planet and everything on it.

Vegan Eco Friendly Diamonds

New Diamond Shapes From Ethica Diamonds

Here’s a quick guide to discovering which shape of stone will be the best for you. A great way to choose something ‘a little bit different’, and to make something uniquely yours.

New Diamond Shapes From Ethica Diamonds

Another royal wedding – with tiaras!

The stunning central gem is an emerald, of 93.7 carats, with six smaller emeralds on each side together with brilliant and rose-cut diamonds, pavé set, in platinum.

Another royal wedding – with tiaras!

Blue Diamonds

Blue diamonds account for 0.02% of the gems found.  They are highly sought-after, so you are unlikely to be able to purchase one unless you have very deep pockets indeed!

Blue Diamonds

Wedding ring finishes

We’re quite excited to offer a range of ring finish styles and engraving options that are now available with us.

Wedding ring finishes

Pink diamonds

If you love the look of pink diamonds, but would like yours with ethical and environmental credentials that stand up to scrutiny, then get in touch, and we can help you design both a stone and a setting for it that match your dreams.

Pink diamonds

Design your own jewellery

The process is all about creating a masterpiece especially for the individual that will be cherished forever and your story is at the heart of our ethos and we want to help you tell it!

Design your own jewellery

Halo Engagement Rings

Halo engagement rings are enjoying a come-back, both those with traditional Art Deco styling and designs with a modern twist and we have some stunning best sellers!

Halo Engagement Rings

Welcome to
ETHICA DIAMONDS,
a family run business based in beautiful Cornwall.

Not only are we are committed to sustainability, innovation and environmental good practice… but most importantly … making YOU happy!

We hope your experience with us will exceed your every expectation and that you leave us with an item of jewellery that is treasured for generations.