We are a socially responsible business that is completely committed to supporting
human rights and environmental sustainability.

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What is Ethical Jewellery?

Ethically made jewellery is crucially about the origins of the materials used to make the product and the conditions under which these were produced and traded. This is where the majority of the environmental and social injustices occur in the production of jewellery.

An ethical jewellery business involves responsible sourcing of materials, responsible studio practices and transparent branding that communicates a commitment to ethical making, from materials that have been produced on sites that protect the health and safety of workers and the environment but also produced by people that are paid a fair wage. An ethical jeweller will therefore try wherever possible to improve the environmental and social sustainability of their practice.

Jewellers who are committed to responsible business practices will be happy to answer questions about how they source their materials and make their work. Jewellers who consider issues in their supply chains, put in great efforts to have responsible businesses and practices and companies who are completely transparent, will want to share this story with you.

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Ethica Diamonds Lotus Sketch

Kind, Not Mined.

 We have dedicated the past 10 years into delivering honest, transparent and helpful information to the consumer about the diamond industry practices and educating about this modern-day diamond that will stand the test of time, not cost a fortune, and meets with their ethical ethos. The process of creating our stones causes no harm or destruction to the environment, miners, indigenous people or wildlife. Ethica Diamonds are eco-conscious without the cost to our Earth and those who live on it.

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What Makes Us Ethical?


The most important factor to us is our stones. After all, it is the corruption and manipulation of the mined diamond industry that prompted the start of Ethica Diamonds in the first place. Mined diamonds are so damaging to our environment, the mining process involves 1000’s of acres of soil being moved and ploughing up the seabed, as well as 100’s litre’s of water being used and high air pollution. They are also incredibly damaging to people, diamond mines use child labourers and workers that are mistreated and unfairly paid, they work in dangerous conditions and are responsible for countless casualties.

We offer two stone options, both are kind and never mined. The Ethica Diamond – a unique and patented lab grown gemstone that has the same toughness and durability as diamond, but doesn’t compromise on beauty or our planet! Or there’s 100% carbon neutral lab grown diamonds, grown using hydropower energy – the first diamonds in the world to be grown this way and certified carbon neutral! Since these diamonds are the only ones in the world to be grown this way, they account for less than 0.1% of diamonds worldwide, making them genuinely rare and unique.



Gold mining is also hugely destructive to people and our planet, which is why we offer Fair Trade gold on all our jewellery.

Fair Trade gold ensures that the gold was mined in a Fair Trade gold mine. Fair Trade mines are much smaller, lessening their impact on the environment. They also ensure that workers are aid fairly, in safe working conditions and have a good quality of life.

Although the gold is still mined, you can be confident that Fair Trade gold has not harmed any people or contributed to such a dangerous and corrupt industry. Although its not perfect, we believe Fair Trade is the best sustainable gold option currently.



We try our best to be ethical in all aspects of our small business, which of course includes our packaging! All Ethica Jewellery comes in a beautiful card box, made locally. The box is filled with recyled shredded card to protect the ring box itself. Our ring boxes are made from Eco-Friendly FSC certified cardboard and paper, meaning 70% of the materials origin from well-managed, FSC-certified forests and a maximum of 30% from recycled materials and other controlled sources.


Honesty, kindness and passion is what fuels us as a small business and we strive to align to these values in everything we do.

We want to see a change towards a more enviromentally and honest jewellery industry. We always aim to educate and inform our customers and audience by providing open and transparent information about diamond mining and our practice. The truth about mined diamonds is spreading and the movement towards lab grown and diamond alternatives is happening. We are so proud to be apart of this change.

We also value relationships with both our customers, staff and suppliers. We truly love making our customers happy and we will go above and beyond to make sure their experience with us is as special as it should be. We also truly believe that having staff and suppliers that feel like part of the family is so important!


But what is the problem

with mined diamonds?

Diamonds are undeniably beautiful, and the marketing from companies such as De Beers will try to convince you that they are desirable, and even essential when one is proposing to one’s girlfriend. There is also the ‘fact’ that one must spend an inordinate amount of money to achieve maximum sparkle. The mined diamond industry is less keen that you know about the murky side of their industry, the environmental damage, the human rights abuses and the questionable business practices, all of which we examine more closely in our blogs, if you’re interested.

Diamond Pricing Blog

True Cost of Mined Diamonds Part 1

True Cost of Mined Diamonds Part 2