OUR STONES

PROUD TO DO
THINGS
DIFFERENTLY TO
OTHER
JEWELLERS

We are pioneers in ethical mined-diamond alternatives and one of the first companies in the UK to offer such. That’s why we only sell Ethica Diamonds, a diamond alternative or lab grown diamonds, certified carbon neutral and grown using 100% renewable energy – both fully ethical and the better choice over traditional diamond jewellery.

We don’t offer anything that is not in line with our core values as an ethical business, which is why you won’t find us selling any natural diamonds, and any gemstones we use are either lab grown or 100% assured to be ethically sourced. This way, you can trust that the stones we use are always the most ethical to be offered in the industry, it is our passion after all

THE DIFFERENCE BETWEEN

our stones

We offer two different options in place of mined diamonds, both of which are much more ethical choices.

Ethica Diamonds – fine diamond alternatives which are independently graded, or lab grown diamonds – grown using hydropower and certified carbon neutral, the only diamonds in the world to be grown in this way.

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ETHICA Diamond Flashing

LAB GROWN Diamond Flashing

CLASS Fine diamond alternative Pure diamond
COLOUR Consistently E colour, fancy colours available upon request F-J
CUT Ideal Hearts and Arrows – Excellent Ideal Hearts and Arrows – Excellent
CLARITY  FL – VVS1  VVS1 – 11
VALUE FOR MONEY £-££ ££-£££
DURABILITY Extremely Durable, 9.7 Mohs Extremely Durable, 10 Mohs
ETHICS Lab grown, none of the associated harmful consequences of mining Lab grown, using 100% renewable energy and certified carbon neutral

Everything you’d want
from a diamond

and more

Two hands entwine with the Nouvea engagement ring on the ring finger of the left hand.

Negligible greenhouse emissions, water or air pollution, no devastated ecosystems, hazardous chemicals, radiation or other environmentally dangerous substances or processes results from the creation of Ethica Diamonds or our lab grown diamonds, grown by Diamond Foundry.

READ MORE - ETHICA DIAMONDREAD MORE - LAB DIAMOND
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The Ethica Diamond

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Lab grown, omitting any harm to the environment or people associated with mining

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Considerably more affordable than mined or lab grown diamonds of the same grade

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 Indistinguishable from the finest diamonds. Consistent E colour, VVS1 clarity, Excellent cut

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Lab Grown Diamonds

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We source our lab diamonds from the only grower in the world who uses 100% renewable energy. Every diamond is certified carbon neutral

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Pure diamond – chemically and visually identical to mined diamonds

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 Type IIA diamonds, making them harder and more brilliant than regular diamonds, which make up 98% of diamonds mined from the earth.

LEARN ABOUT THE CHARACTERISTICS THAT ARE IMPORTANT TO CONSIDER SUCH AS CUT, COLOUR, CLARITY AND CARAT.