The Ethica diamond is an exceptional engineered diamond that has the toughness, longevity, brilliance and independent grading which exactly matches that of pure diamonds. Every stone is consistently VVS1 in clarity, E in colour, and Ideal cut, or Hearts and Arrows cut in the case of round brilliants, which is the best cut available.
The Ethica diamond has been created in collaboration with a university who work closely with market leaders in gemstone science, combining the latest technology together with the least impact on the environment. It is also independently certified by a trusted global research institute and each stone is laser marked for identification and verification purposes. The certificates that we provide are also a trusted means of insuring any piece of our jewellery.
It is chemically and physically similar and optically identical to a diamond found in nature. It is grown under strict conditions and is cut and fully faceted to exact diamond proportions, giving it incredible depth and realism. This stone truly radiates the same sparkle and brilliance as the most expensive earth mined diamonds and are made to last forever.
Since the creation of the lab-created diamond is not tied to the diamond industry, and unlike mined diamonds, it is independently priced, based on the cost of production and research & development, rather than being artificially inflated. Therefore, we are able to bring them to the customer at a fair price.
Since no mining is necessary, engineered diamonds are a vote for what you believe in and our mission is to develop a 100% sustainable diamond jewellery brand.
We hope you will join us.
MORE OF WHAT YOU WANT
We are passionate about providing the best product for the best price. Dedicating the past 10 years into delivering honest, transparent and helpful information to the consumer about the diamond industry practices and educating about this modern-day diamond that will stand the test of time, not cost a fortune and meets their ethical ethos, if this is also a factor in the purchasing decision.
The most important aspect for us, is to give our customers a credible product that is priced fairly, looks and behaves every bit like a premium quality diamond together with all the ethical benefits.
The Ethica diamond is grown in a laboratory utilising advanced diamond technology. This technology creates a unique gemstone optically identical to diamond and of the highest quality, colour and clarity.
The Ethica diamond matches the finest earth mined diamonds for brilliance, hardness and longevity and each stone is certified independently by The Global Gemological Research Institute, a grading authority using international standards. The GRI provides professional and fair appraisal services for gemstones and is trusted by the industry. Their laboratories are located in the heart of the gem & jewellery districts throughout the world.
The pricing of the engineered diamond is set according to manufacturing research and development, not according to the diamond pricing structure, therefore it is significantly lower than the equivalent mined or laboratory-grown diamonds, making it excellent value for money.
OUR LIFETIME GUARANTEE
Ethica diamonds are held to the highest standards before leaving the laboratory. However, if something were to happen to your stone, you’re completely covered with our Lifetime Guarantee.*
The guarantee covers any colour change or chipping due to manufacturer defects, as seen by the naked eye, for the life of the Ethica diamond in ordinary conditions.
OUR ASSURANCE POLICY
We offer you cover for unintentional damage or accidents for unfortunate situations where your lab grown diamond is not covered under the Lifetime Guarantee. We will offer you a replacement for lost or damaged stones discounted from the retail cost. *
We will carry out all necessary repairs to your jewellery including polishing and professional cleaning. Your jewellery will quickly look as good as new again and returned to you in replacement gift packaging.
THEFT, LOSS & DAMAGE ASSISTANCE
Whilst most insurance policies should cover the loss and or damage of your fine jewellery, we are willing to provide you with any additional necessary documentation that may be required by your existing insurance company.
For loss or theft of your Ethica Diamonds jewellery, please consult your insurance company in the first instance. However, should your insurer deny your claim, please contact us and we will do our best to help you through this process.
The Ethica diamond is a far more affordable, & has all the credentials of the finest mined diamonds, so you won’t be compromising on quality, or your preferred stone size…
Our ethical credentials are the cornerstone of our business, and we are convinced that pricing our diamonds should be a part of this. This is why we have chosen the Ethica diamond, which is a completely unique product independently certified by experts, and is sustainably produced and fairly priced.
WHAT IS A DIAMOND?
Diamond is merely an allotrope of carbon that has a particular tetrahedral arrangement of carbon atoms, lending itself well to the strong and eternal material that it is. Mined diamonds from the earth and those made in a lab (pure lab grown diamonds) have the same structure and are completely identical, aesthetically and chemically.
Diamonds, however, are not rare, unlike they are perceived to be, and are not nearly as valuable as one may think. The cost of a diamond is artificially price fixed due to controlled supply and the extensive marketing diamonds have had over the years. If you ever tried to sell a diamond second-hand, or return a ring you bought from a jeweller, you would soon discover that the resale value of that stone would be considerably less, much like buying a new car from the forecourt and selling it a few months later. If diamonds were truly an investment and a genuinely valuable item, they would at least hold their value and increase in years to come, but they do not.
Diamond alternatives and diamond simulants are all created to mimic diamond. However, neither are intrinsically close enough in aesthetics or chemical composition to mined diamonds and many people seek something else and make a compromised purchasing decision based on reasons like budget or ethics. The reason for this is because the hunt for a credible alternative is usually a disappointing and exhausting quest.