MINDFULLY BRILLIANT – EXCEPTIONAL HAND FINISHED JEWELLERY YOU’LL BE PROUD TO WEAR
Our Stones
WE DO THINGS DIFFERENTLY
The Ethica Diamond is a unique lab grown gemstone which is very close in structure, composition and hardness to diamond offering the same toughness and longevity. It is grown under strict conditions and is cut and fully faceted to exact diamond proportions, giving it incredible depth and realism. This stone truly radiates the same sparkle and brilliance as the most expensive Earth mined diamonds and are made to last forever.
And that’s not all.. The other good news is that the pricing is set according to manufacturing and retail costs, not according to the fixed diamond pricing structure, therefore it is significantly lower than the equivalent mined or HPHT/CVD lab-grown diamonds, making it excellent value for money. And.. finally, negligible greenhouse emissions, water or air pollution, no devastated ecosystems, hazardous chemicals, radiation or other environmentally dangerous substances or processes results from the creation of our stones.
Our engineered diamonds are a vote for what you believe in and our mission is to develop a 100% sustainable diamond jewellery brand.
We hope you will join us.
FOREVER
PERFECT
INDEPENDENTLY
CERTIFIED
EXCEPTIONAL
QUALITY
ETHICALLY
MADE
MORE OF WHAT YOU WANT
We are passionate about providing the best product for the best price. Dedicating the past 10 years into delivering honest, transparent and helpful information to the consumer about the diamond industry practices and educating about this modern-day gemstone that will stand the test of time, not cost a fortune and meets their ethical ethos, if this is also a factor in the purchasing decision.
CERTIFIED
The Ethica Diamond is certified independently by The Global Gemological Research Institute, a grading authority using international standards. Every stone is consistently VVS1 in clarity, D-E in colour, and Ideal cut, or Hearts and Arrows cut in the case of round brilliants, which is the best cut available. The GRI provides professional and fair appraisal services for gemstones and is trusted by the industry. Their laboratories are located in the heart of the gem & jewellery districts throughout the world and each stone is laser marked for identification and verification purposes. The certificates that we provide are also a trusted means of insuring any piece of our jewellery.
OUR LIFETIME GUARANTEE
Ethica Diamonds are held to the highest standards before leaving the laboratory. However, if something were to happen to your stone, you’re completely covered with our Lifetime Guarantee.*
The guarantee covers any colour change or chipping due to manufacturer defects, as seen by the naked eye, for the life of the Ethica Diamond in ordinary conditions.
OUR ASSURANCE POLICY
We offer you cover for unintentional damage or accidents for unfortunate situations where your lab grown diamond is not covered under the Lifetime Guarantee. We will offer you a replacement for lost or damaged stones discounted from the retail cost. *
We will carry out all necessary repairs to your jewellery including polishing and professional cleaning. Your jewellery will quickly look as good as new again and returned to you in replacement gift packaging.
THEFT, LOSS & DAMAGE ASSISTANCE
Whilst most insurance policies should cover the loss and or damage of your fine jewellery, we are willing to provide you with any additional necessary documentation that may be required by your existing insurance company.
For loss or theft of your Ethica Diamond jewellery, please consult your insurance company in the first instance. However, should your insurer deny your claim, please contact us and we will do our best to help you through this process.
pure ethical beauty, meets a smart budget
The Ethica Diamond is a far more affordable, & has all the credentials of the finest mined diamonds, so you won’t be compromising on quality, or your preferred stone size…
Our ethical credentials are the cornerstone of our business, and we are convinced that pricing our diamonds should be a part of this. This is why we have chosen the Ethica Diamond, which is a completely unique product independently certified by experts, and is sustainably produced and fairly priced.
WHAT IS A DIAMOND?
Diamond is merely an allotrope of carbon that has a particular tetrahedral arrangement of carbon atoms, lending itself well to the strong and eternal material that it is. Mined diamonds from the earth and those made in a lab (pure lab grown diamonds) have the same structure and are completely identical, aesthetically and chemically.
Diamonds, however, are not rare, unlike they are perceived to be, and are not nearly as valuable as one may think. The cost of a diamond is artificially price fixed due to controlled supply and the extensive marketing diamonds have had over the years. If you ever tried to sell a diamond second-hand, or return a ring you bought from a jeweller, you would soon discover that the resale value of that stone would be considerably less, much like buying a new car from the forecourt and selling it a few months later. If diamonds were truly an investment and a genuinely valuable item, they would at least hold their value and increase in years to come, but they do not.
Diamond alternatives and diamond simulants are all created to mimic diamond. However, neither are intrinsically close enough in aesthetics or chemical composition to mined diamonds and many people seek something else and make a compromised purchasing decision based on reasons like budget or ethics. The reason for this is because the hunt for a credible alternative is usually a disappointing and exhausting quest.
Source: Environment Impact Assessment Frost & Sullivan Report