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MEET THE TEAM
He is also the world's SLOWEST coffee maker (it takes him a good 25 minutes).
Loves Pasties, Cider and French Cheese. Hates when people use the word 'like' all the time.
When not working here or on her own work, she can be found drinking Cider (big up the Rattler), spending time on the Cornish Coast, talking about her puppy, thinking about her puppy and looking at photos of her puppy.
Did we mention she has a puppy?
Loves Travelling, Hates early mornings (having to get up anytime before 10am is tough)
Favourite piece of Ethica Diamond Jewellery: Aesa
Outside of work you'll likely find her doing some yoga #sophiestretches, drawing commissions, having a BBQ on the beach with her boyfriend or watching Ru Paul Drag Race with her cat Shirley.
Favourite piece of Ethica Diamonds Jewellery: Solana Ring
Loves Pineapples, Harry Styles, Cute stationary and Sloths, Hates Running and Rollercoasters.
Loves Gin, Hates her endless pile of washing!
Loves Sea Swims and Love Island, Hates weird jellyfish and bellybutton fluff.
Loves Cuddles, Hates Freddie.
Loves the beach, Hates the hairdryer.
Loves Balls (the toy type), Hates Baths
The journey towards our ethical jewellery business has been an organic process from humble beginnings.
It entwines several different passions, environmental and ethical good practice, sustainability and the delivery of excellent customer service,
but most of all .. making people happy!
Many years ago I visited a jeweller’s in my local town and from the moment I walked into the shop, I had an overwhelming feeling that I was considered to be insufficiently wealthy, a feeling that made me feel quite inadequate. I now know that I was not alone in my experience; similar feelings have been shared by many of us, as this retail sector has a reputation for being pretentious and judgemental at times. It often leaves us feeling quite disappointed, disempowered and not really wanting to repeat the experience anytime soon.
An investigation of the diamond jewellery industry caused me to consider whether a more ethical and environmentally friendly alternative might be possible and whether jewellery shopping in the future, could be a much different experience than most of us share today. Following 2 years researching industry practices and the diamond supply chains, my awareness grew, and so did my passion. This journey has inspired me to bring to people a better and more truthful understanding of diamonds and the industry itself, at a time when we now look more deeply into the origins of what we purchase.
KinetIQue Jewellery was founded in 2011, which was the first form of the business and as technology improved, a retailer relationship was established with the manufacturers of the Ethica Diamond, a unique and innovative gemstone that matched the ethos of our business.
We officially rebranded to Ethica Diamonds in 2019 and soon after opened our beautiful Truro boutique showroom in the heart of Cornwall. Ethica has now grown into a hearty team of talented people; including multi skilled customer service staff, an in-house photographer, illustrator, social media specialist and our very own jewellery designer.