OUR REVIEWS

Unfortunately, not all reviews are real, some companies pay for people to write fake reviews, which doesn’t help as we often don’t know if the reviews are genuine or not. Other companies will display a “testimonial” page on their website which is fully editable by the owner of the company. The reviews that are displayed could be genuine comments from customers, but they could also be just made up. Either way, they are carefully picked so only the best comments are copy and pasted.

The good news is that there are a genuine platforms, such as Feefo, which provide consumers with the most trusted feedback ratings available and allows retailers with an independent, easy to use service that generates genuine responses from real consumers.

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WHY DO RETAILERS SUBSCRIBE TO REVIEW SERVICES?

Companies that display reviews on their website are very possibly written themselves, as they don’t have the confidence in their product or service to pass on this authority to a trusted, impartial third party who have rigid regulations in place. Retailers who subscribe to an independent review company have done so because they are a genuine organisation, confident that any issues or complaints will be resolved professionally and fairly and so are not fearful of genuine feedback.

DO YOU RUN THE REVIEW SERVICE?

No, we don’t. We use an independent review platform called Feefo. Their system operates separately from ours, and we can’t alter anything in there. Their business is built on trust, and they can’t afford to compromise, so you know you can trust the reviews that you read there.

WHY DO SOME REVIEWS SAY “KINETIQUE”?

We have previously traded under the name ‘KinetIQue’, before we changed to Ethica Diamonds. It’s mostly the same people, and certainly the same commitment to customer service, so the fundamentals haven’t changed.

Our Reviews